Brand audit of amul by : group 2 positioned itself as taste of india“, consistent communication campaign & brand strategy for the past 60 yrs leveraging secondary associations managed by an apex cooperative organization, gujarat co- operative milk marketing federation ltd (gcmmf) • amul is. Thakur: leveraging brand names for business advantage 375 the same would also include impressions related to a business created in the minds of emotional consumers today's concept of brand is founded on the basis of branding of patrons' minds the concept of 'brand identity' or 'brand name. This work about brand extension strategy was really interesting and we learn a lot thanks to it the brand name is a key-element leading the consumer to buy companies know that and focus on their brand ´s portfolio when a company wants to launch a so, nestle which is our main competitor needs to be more.
But at the same time, if there is one quality flaw in amul, eg amul milk does not meet the quality benchmarks then whole of the brand amul suffers including the butter, cheese and ghee line-ups pros of umbrella branding a new product being launch under an umbrella or family can always pull leverage on the already. Marketers have various options with them to facilitate leveraging process secondary brand association has its importance when consumers are not aware of the new or upcoming brand.
I, hereby declare that this project titled “amul brand:-a critical analysis” is prepared by me, during the academic year 2008-09 under the guidance of ms megha how brand equity generates value reduced brand loyalty costs trade attaching customers marketing leverage new provides customer to value to.
Distribution by 25%, while pepsico india is leveraging its global expertise to expand the brand franchise parle agro, the maker of appy is focusing on sales strategy ”we are extending our foot print in southern states we are scaling up our sales operations, we are planning to add 12,000 retail outlets by. Similarly other brand elements, such as brand logos and symbols, may be based on people, places and things coca cola, amul, lijjat and others have become leaders in their product categories by understanding developed that encompassed all the different means of leveraging brand knowledge along those lines.
India's largest dairy cooperative gujarat cooperative milk marketing federation ( gcmmf) and owners of the amul brand is increasing its association with sporting it is a good long-term strategy to make milk and milk products cool for the new generation, says saurabh uboweja, ceo & director, brand strategy, of brand. The basic idea behind this strategy is to enhance marketability of products and it follows the psychological concept that any product that carriers the same brand name is produced using the same high standards of quality so a brand may have 10 product lines, but the trust on that brand, leverages the. Amul has been consistant over the communication campaign and brand strategy amul has positioned itself as taste of india and have ensured that their communication is in line with their positioning strategy by insisting on an umbrella brand, gcmmf not only skillfully avoided inter-union conflicts but also created an.
Its latest positioning captures this facet the campaign “eats milk with every meal ” has a tone that is quirky the brand has beautifully leveraged popular culture one can create his/her own meme with the amul tagline in the background this in fact is a good tool to generate online buzz and aid virality for the brand in the.
The way hindustan unilever has leveraged its lux brand to different categories, we can leverage amul too: vipul chaudhary chairman, gcmmf amul, the country's largest food brand, may extend into organic foods and other new segments in the entire food spectrum, vipul chaudhary , chairman of.